The Business in Africa Narrative Report

Abstract

The African Continental Free Trade Area is the largest free trade area in the world, with 54 participating countries and access to a combined Gross Domestic Product of $3.4 trillion. Yet this makes up under 1% of business news and analysis about business in Africa in global and African media. The absence is glaring. Very few institutions are as powerful as the media. As storytellers to millions, they have the power to shape public perceptions and inform narratives – good and bad – about the investment landscape and opportunities in Africa.