Latin American Telenovelas and African Screen Media: From Reception to Production

Abstract

Latin American telenovelas began to be widely broadcast on African screens between the late 1970s and early 1980s, and today are among the most popular entertainment products on the continent. The content, aesthetic and narrative format of telenovelas have become a model for many African video film producers, who have incorporated some of telenovelas' defining elements in their productions in order to attract local audiences. This special issue analyses the impact of telenovelas' circulation in Africa by focusing on the 'uses' African audiences and media producers make of them. Why do telenovelas travel so well around sub-Saharan Africa? How do African audiences make sense of them? And what impact do these media products have on local media entrepreneurs and on the aesthetics and narrative aspects of the contents they produce? In this introduction we provide some background and data about the history and the political economy of telenovelas' circulation in Africa, and answer the...