The family firm, DAL Group, is Sudan's largest and most diversified company. Its growth has concentrated on consumer goods, rather than on state concessions or exports. It has developed its own training programmes, construction units, transportation networks and market research departments to manage the unstable environment outside its business walls. This paper focuses on the company's recruitment policies, demonstrating how the firm relies on its own internal family structure and a transnational network of Sudanese professionals in order to grow and prosper. Such self-reliance contributes to growing political frustration among young unemployed people. Graduates from ‘marginal’ areas rely more heavily on public advertisements and on information obtained from state bodies, not the private channels of wasta (personal intermediation) that cut through contemporary business. The paper concludes by comparing DAL with similar business networks in Ethiopia and Rwanda, arguing that DAL is...
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