Value perceptions of private game reserve visitors and managers: an exploratory study

Abstract

After identifying those underlying consumer value dimensions associated with the private game reserve experience, and their contribution to visitors? behavioral intentions, the purpose of this paper is to compare managers? and visitors? perceptions of value experienced and value delivered. Few studies have examined consumer value in a wildlife context, or simultaneously from a manager and customer perspective. This study identified latent value dimensions and gaps in value perceptions associated with private game reserves.