The Role of Malawi Broadcasting Corporation Staffers in Mediating Malawi's Ideological Nation-Building Project: The Case of Speak Out

Abstract

The Malawi Broadcasting Corporation (MBC) was established as Malawi's first national radio station when the country gained independence from Britain in 1964, partly with an ideological function of mobilising Malawians for the task of nation building. Since its inception, the broadcaster has been accused of serving the ideological interests of the ruling elite at the expense of the public good. Content-based evidence supporting this assertion has, however, been lacking. Against this background, a content study of one of MBC's leading television public affairs programmes, Speak Out, was conducted to interrogate a widely-held perception that the broadcaster's staffers interact with dominant ideology passively at the expense of promoting public good. The study was situated in debates between the dominant ideology thesis and the pluralist paradigm of news. Its results show that, contrary to the widely-held claim, the pursuit of the ideological project of nation building at the...