Senegalese Entrepreneurs in the USA and Managerial Decision Making. A Pilot Study

Abstract

The paper looks at the conditions that influence how Senegalese entrepreneurs create and manage their business i the US while acquiring income in order to maintain and improve their social status in Senegal. the study uses the grounded theory to look at the three cases in the city of Cincinnati. the study found that the creation of small business by Senegalese is the result of a process centred on the search for resources and the definition and protection of their business undertakings. this process is the characterised by variations which depend on several conditions: owners' social profile, their management of the Senegalese community as a key stakeholder, their individual perception of the relation between religion and business, their personal understanding of the US reality, and their rejection of acceptance of the African system. This study concludes that Senegalese business owners approach doing business differently, even though they share the same basic culture and the...