Selling Krishna in Ghana's religious market: proselytising strategies of the Sri Radha Govinda Temple community of Ghana

Abstract

Drawing upon the metaphor of the religious market, this article presents an analysis of the proselytising strategies the Hare Krishna, a new Hindu worshipping community in Ghana, has developed in order to survive in Ghana's competitive religious economy. It demonstrates the creative ways in which the group negotiates the contours of this market, incorporating Pentecostal methods into its preaching culture, exploiting an ongoing debate between agents of African Religions and Pentecostals on the appropriate place of tradition in Ghana, and establishing its credentials as a religion whose culture is compatible with both African religions and Christianity, yet with deeper insights into the mysteries of life.