As members of the ethnic group to which the American President's paternal family belongs, Luo people in Kenya and in the diaspora have been eagerly claiming Barack Obama as ?their own? since 2004. This embrace speaks to a range of ethno-political developments in Kenya throughout the twentieth century. Luo identity has been primarily constituted within a diasporic context, beginning with the large-scale labour migrations of the early twentieth century and continuing with the activities of the ?dot.com? generation into the present. Simultaneously, patrimonial politics constituted along ethnic lines have rendered Luos political outsiders and heightened the urgency of securing a powerful patron. Given these two trends, Luo people at home and abroad have reached into the diaspora with hopes of finding their biggest ?Big Man? in the figure of Barack Obama.
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