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Working Paper

Kenya Apparel and Textile Industry : Diagnosis, Strategy and Action Plan

NEW MARKET MERCHANDISE E-MAIL EXPORT MARKETS SUPERVISION EQUIPMENT ENTERPRISE DEVELOPMENT CUSTOMER PRICE STABILIZATION OUTDATED TECHNOLOGY LEGAL ENFORCEMENTS CERTIFICATE MARKET OPPORTUNITIES MATERIALS DATA CENTER SALES BUYER DIRECT SALES INSTITUTIONAL SUPPORT MARKET OPPORTUNITY MARKET INCENTIVE INFORMATION FLOWS CAPABILITY VALUE CHAIN TARGET MARKET INFORMATION DOMESTIC MARKET MARKET ORIENTATION IMAGE MARKET SHARES COPYRIGHT TECHNICAL SKILLS SUPPLY CHAIN STRUCTURE TRACEABILITY HOME MARKET PRICE TECHNICAL UNIVERSITY PRODUCT QUALITY TIME PERIOD ACCESS TO MARKET MARKET ACCESS MARKET INFORMATION MARKET TRENDS RETAIL MASS MARKET CUSTOMS CLEARANCE PRODUCTION PROCESS PRICE FIXING MARKET SEGMENT INSTITUTIONS WHOLESALER HUMAN RESOURCE LABOR MARKET LINK DATA ADVERTISING EXPORT MARKETING FEASIBILITY STUDY COMMERCE FEASIBILITY STUDIES FINANCIAL INSTITUTION GOVERNMENT POLICY COMPUTERS BRANDS PERFORMANCE INDICATORS BUSINESS TO BUSINESS REBATES PRICE VOLATILITY REBATE CUSTOMIZATION PRODUCTS CUSTOMS TARGETS PRODUCTIVITY COST OF LIVING MARKETS MARKETING BUYERS LIMITED ACCESS ACTION PLAN PRIVATE SECTOR DEVELOPMENT TRAINING SYSTEMS MATERIAL PRODUCT INTERNATIONAL COMPETITION NATURAL RESOURCES HACKING CONSUMER DEMAND EXPORT MARKET RETAIL OUTLETS BRAND TELEPHONE EXPENDITURE MANUFACTURING TECHNOLOGY HUMAN CAPITAL TRAINING COURSES PROCUREMENT INFERIOR PRODUCTS BUSINESS PLAN GLOBAL MARKET INTERNATIONAL TRADE VOLATILITY TIME FRAME CUSTOMER BASE TECHNOLOGY DEVELOPMENT RESULTS DELIVERY TIMES VALUE DOCUMENT REQUIREMENTS COMPETITIVENESS ELECTRICITY FOREIGN INVESTMENT CUSTOM DEMAND NETWORKS FAX INTERMEDIATE GOODS BEST PRACTICE PRIVATE SECTOR MARKET PARADIGM SHIFT NICHE MARKET ACCESS TO MARKETS NATIONAL TRAINING SUPPLY CHAIN NEW MARKETS BRAND IMAGE QUERIES MARKET SEGMENTS DELIVERY TIME ADMINISTRATION CONSUMER MARKET RESULT GOVERNMENT POLICIES INPUT PROVIDERS ICT MASS CUSTOMIZATION MARKET SHARE LICENSES TECHNOLOGY TRANSFER B2B BUSINESS BUSINESSES HUMAN RESOURCES PERFORMANCE BUSINESS BUREAU BUSINESS ENVIRONMENT COMPETITIVE ADVANTAGE SUPPLY PURCHASING COMPETITIVE PRICES MARKET DEMAND BUSINESS PLANS MARKETPLACE MARKET STUDY INNOVATION CERTIFICATES INSTITUTION PROFIT WAREHOUSES INVESTMENTS TIME-TO-MARKET CHAMBER OF COMMERCE SUPPLY CHAIN MANAGEMENT NEW TECHNOLOGY CUSTOMER SEGMENTS WHOLESALERS CUSTOMERS SUPPLIERS FIXED COST DATABASE CAPITAL INVESTMENT EXTERNAL MARKETS TECHNOLOGIES COMMODITY OUTSOURCING INTERNATIONAL MARKETS TARGET COTTON PRICE PRICES QUALITY OF SERVICE CONSUMER DEMANDS PRODUCTION PROCESSES COMPETITIVE ADVANTAGES
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World Bank, Washington, DC
Africa | Kenya
2015-10-19T21:09:56Z | 2015-10-19T21:09:56Z | 2015

Kenya’s textile and apparel sector has the potential to play a key role in anchoring the country’s deeper movement into middle income status and in serving as a source of gainful employment for its fast growing, young population. As a manufactured good, it offers opportunities for increased value capture and streamlined trade logistics and for the building of skills and experience from the factory floor to management level. Based on these foundations, it therefore serves as a potential gateway to other manufactured goods, offering opportunities for Kenya to capture an increasing share of global trade and to advance economic diversification. The report is structured as follows: chapter two describes global and regional market trends in textile and apparel. Chapter three reviews the evolution, growth, and performance of the apparel sector in Kenya and then analyzes the sector in terms of markets, products, and stakeholders. Chapter four focuses on Kenya’s performance in terms of relevant macro indicators and highlights the critical constraints faced by apparel manufacturers and exporters in Kenya. Chapter five concludes with recommendations. Where possible, chapters end with a summary of key points and conclusions.

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