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Mobile Usage at the Base of the Pyramid : Research Findings from Kenya and South Africa

ACCESS TO SERVICES ACCESS TO TECHNOLOGY ADVERTISING AFFORDABLE ACCESS API APPLICATION DEVELOPMENT APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE APPROPRIATE TECHNOLOGY ARRANGEMENTS ARTICLES ATTRIBUTES BACK OFFICE BACKBONE BANDWIDTH BARRIERS TO ENTRY BASIC BIBLIOGRAPHY BOUNDARIES BROADBAND BROWSING BUSINESS ENVIRONMENT BUSINESS MODEL BUSINESS MODELS BUSINESS OPPORTUNITY BUSINESS PROCESS BUSINESS PROCESS OUTSOURCING BUSINESS STRATEGIES BUSINESS STRATEGY BUSINESSES CALL CENTERS CASH FLOW CITIES CODES CODING COLLABORATION COLLECTIVE UNDERSTANDING COMMERCIAL BANK COMMUNICATION STRATEGIES COMMUNICATION TECHNOLOGY COMMUNITIES COMPETITIVENESS COMPETITORS COMPLEXITY COMPUTERS COMPUTING CONNECTIVITY CONSUMER BEHAVIOR CONTENT CREATION CONTENT PROVIDERS CONTENTS DIGITAL DIGITAL DIVIDE DIGITIZATION DISCUSSION DISCUSSIONS DISTRIBUTION CHANNEL DOCUMENTS E-MAIL ECONOMIC DEVELOPMENT ELECTRICITY ELECTRIFICATION ENABLING ENVIRONMENT ENTERTAINMENT EXISTING KNOWLEDGE EXPERIMENTATION EXPLORATION FINANCIAL PRODUCTS FINANCIAL RESOURCES FINANCIAL SERVICE FINANCIAL SERVICES FIXED COSTS FOCUS GROUP FOCUS GROUPS FRAUD GENERALIZATIONS GLOBALIZATION GOVERNMENT POLICY GOVERNMENT SERVICES HARDWARE HUMAN FACTORS ICT IDEA IDENTITY IMAGES INDICES INFORMATION AND COMMUNICATION TECHNOLOGY INFORMATION SERVICES INFORMATION TECHNOLOGY INNOVATION INNOVATION POLICIES INNOVATIONS INSIGHTS INSTANT MESSAGING INTELLECTUAL PROPERTY INTELLIGENCE INTERFACE INTERFACES INTERNATIONAL TELECOMMUNICATION INVENTION INVENTORS JAVA KNOW-HOW KNOWLEDGE GAP LEADING LEARNING LICENSE LICENSES LITERACIES LITERACY MANUFACTURING MARKET SHARE MARKET SHARES MARKET TRANSPARENCY MARKETING MEDIA MEDIUM ENTERPRISES MOBILE ACCESS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE COMMUNICATION MOBILE COMMUNICATIONS MOBILE DEVICE MOBILE DEVICES MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONE SUBSCRIBERS MOBILE PHONES MOBILE SERVICES MOBILE TELEPHONY MOBILE USERS MODEL INNOVATION NETWORK OF AGENTS NETWORKING NETWORKS OPERATING SYSTEMS OUTSOURCING PAYMENT SYSTEM PC PCS PEER-TO-PEER PEER-TO-PEER NETWORKS PHONE NUMBER PHOTO PRIVACY PRIVATE SECTOR PRODUCTIVITY PROGRAMS PUBLISHING PURCHASING POWER QUERIES RADIO REGULATORY ENVIRONMENT RESEARCHERS RESULT RESULTS SAN SEARCH SEARCH ENGINES SEARCHING SILICON SITE SITES SMART PHONE SMART PHONES SOCIAL ACTIVITIES SOCIAL FORCES SOCIAL NETWORKING SOCIAL NETWORKS SOFTWARE COMPANIES SOFTWARE DEVELOPERS TACIT KNOWLEDGE TECHNOLOGICAL ADVANCES TECHNOLOGICAL STANDARDS TECHNOLOGY INVESTMENT TELECOMMUNICATIONS TELEPHONE TELEVISION TRANSACTION TRANSLATION TYPE OF KNOWLEDGE UNIVERSAL ACCESS UNIVERSAL ACCESS GOALS USER USERS USES VALUE CREATION VARIETY VOICE OVER IP VOIP WEB WEB BROWSER WIFI WIRELESS WISDOM
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Washington, DC
Africa
2014-04-07T17:11:29Z | 2014-04-07T17:11:29Z | 2013-05

While the growth of mobile communications in developing countries has been phenomenal, using mobile phones and applications to meet human and economic development goals is not widespread, for they have not proven acceptable or desirable to the locality into which they are introduced. Therefore, it is deduced that technical know-how and entrepreneurial acumen must be complemented by sociocultural understanding. InfoDev's Mobile Use at the Base of the Pyramid program seeks to contribute to this agenda through on-the-ground studies in developing markets. The first phase of this program supported both qualitative and quantitative research on mobile usage by low-income populations in Kenya and South Africa. This report documents the findings of this program.

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