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Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report

ACCESS TO BANK ACCESS TO BANKS ACCESS TO CAPITAL ADVERTISEMENT ADVERTISEMENTS ADVERTISING API APPLICATION DEVELOPMENT APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE ATM BANDWIDTH BANK ACCOUNT BANK ACCOUNTS BANNER ADS BASIC BROWSERS BUSINESS MODEL BUSINESS MODELS BUSINESS OPPORTUNITIES BUSINESS PLANS BUSINESS PROCESSES BUSINESSES BUYER CASH FLOW CASH PAYMENTS CASH TRANSACTION CASH TRANSACTIONS CASH TRANSFER CELLULAR NETWORKS CENTRAL BANK CENTRAL BANKS CHECKS CODES COLLABORATION COMMUNICATION TECHNOLOGY COMPETITIONS COMPUTERS CONFIGURATIONS CONSUMER MARKET CONTENT PROVIDER CONTENT PROVIDERS CREDIT CARD CREDIT CARDS CURRENCY CUSTOMER BASE CUSTOMER BASES CUSTOMER SEGMENT CUSTOMER SEGMENTS DEBIT CARD DEVICES DIGITAL DISTRIBUTION CHANNEL DISTRIBUTION CHANNELS DISTRIBUTION NETWORK DISTRIBUTION NETWORKS E-COMMERCE E-COMMERCE SITES ELECTRONIC TRANSFERS EMAIL ADDRESSES EMAILS END USERS EXCHANGE OF DATA EXCHANGE RATE EXCHANGE RATES EXPOSURE FINANCE CORPORATION FINANCIAL DEVELOPMENT FORMAL BANKING FUNCTIONALITY GLOBAL MARKETPLACE GLOBAL STANDARDS HACKERS HOUSEHOLD INCOME ICT IDENTITY MODULE IMPLEMENTATIONS INCOME INCOMES INFORMATION COMMUNICATION INFORMATION COMMUNICATION TECHNOLOGIES INFORMATION SERVICES INNOVATION INNOVATION PROGRAM INSTITUTION INSTRUCTION INTERACTIVE VOICE RESPONSE INTERFACE INTERNATIONAL BANK INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INTERNATIONAL INVESTORS IP IVR JAVA LEARNING LICENSE LICENSE FEE LICENSES LIQUIDITY MARGINAL COSTS MARKET BARRIERS MARKET PRICES MARKET SHARE MARKET SIZE MARKET SIZES MARKETING MEDIA MICROPAYMENTS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE COMMUNICATIONS MOBILE COMPUTING MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONES MOBILE SERVICES MOBILE USER MOBILE USERS MONEY LAUNDERING MONEY MARKET NETWORKING NUMBER OF USERS OPERATING ENVIRONMENTS OPERATING SYSTEM OPERATING SYSTEMS PAYMENT FACILITIES PAYMENT FACILITY PAYMENT MECHANISM PAYMENT METHOD PAYMENT METHODS PDF PENETRATION RATE PHONES PHOTOS POINT OF SALE POST OFFICE POTENTIAL INVESTORS PROGRAMS PROJECT MANAGEMENT PROTOCOL QUERIES RADIO REGULAR PAYMENTS REGULATOR REGULATORY FRAMEWORK REGULATORY FRAMEWORKS RESULT RESULTS RETURN RETURNS REVENUE MODEL SERVER SERVERS SERVICE PROVIDER SKILLED WORKERS SMALL BUSINESS SOCIAL ENTREPRENEURS SOCIAL NETWORKS SOFTWARE APPLICATIONS SOFTWARE INDUSTRY SOFTWARE PACKAGES STARTUP SUPERVISION TAX TECHNICAL REQUIREMENTS TECHNICAL SKILLS TELEPHONE TRAINING EVENTS TRAINING PROGRAMS TRANSACTION TRANSLATION USER USERS USES VALUE CHAIN VALUE TRANSFERS VERIFICATION VIDEO VIDEOS VIRAL MARKETING WEB WEB SERVICES WEBSITE WEBSITES WIRELESS WIRELESS APPLICATION PROTOCOL WORKING CAPITAL
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Washington, DC
Africa | Ghana | Mozambique | Nigeria | Zambia
2015-01-05T20:13:15Z | 2015-01-05T20:13:15Z | 2014

This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable advice. Its recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia. While assessing the app markets in the four countries, it became clear that there is a wide range of business models. Each business model is unique to the sector and to the business problem the app is attempting to address. This report focuses on three areas common to all business models to provide maximum value for app developers. This report also presents a brief assessment of app incubators or hubs. These incubators play a significant role in supporting and advocating apps. However, this role is often only partially realized and this report makes recommendations to address this.

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