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Working Paper

Kenya Leather Industry : Diagnosis, Strategy, and Action Plan

UPHOLSTERY WASTE TRADERS EXPORT MARKETS LUGGAGE RAW MATERIAL MARKET RESEARCH PRODUCT MARKET PRICE INCREASES SLIPPERS SALES E-COMMERCE FINISHED PRODUCTS SUPPLIER TARGET MARKET EXPORTS OF LEATHER DOMESTIC MARKET MARKET ORIENTATION LEATHER TANNING FAIR DISTRIBUTION WORLD MARKETS LEATHER PRODUCTS INDUSTRY HOME MARKET EXHIBITIONS QUALITY OF HIDES PRICE LEATHER GARMENTS PRODUCT QUALITY TRADE FAIRS TARGET MARKETS INTERMEDIATE PRODUCTS MARKET ACCESS MARKET INFORMATION MARKET TRENDS RETAIL HIDES AND SKINS MARKET SEGMENT BRAND NAME MARKET ENTRY PRODUCTION OF SHOES FEASIBILITY STUDY FEASIBILITY STUDIES COMMERCE COMMERCIALIZATION MARKET DEVELOPMENT BRANDS BRAND LOYALTY TEXTILES REBATES RAW MATERIALS PUBLICITY SURPLUS PRODUCTS FOOTWEAR EXPORTS MARKET NICHE COST OF LIVING MONOPOLY EFFICIENT MARKET MARKET LIBERALIZATION HANDBAGS CASES MARKETS CAPITAL MARKET BARRIERS TO ENTRY MARKETING DOMESTIC LEATHER PRODUCT INVENTORIES RUBBER SOLES INVENTORY EXPORT MARKET RETAIL OUTLETS BRAND TANNING INDUSTRY FOOTWEAR PRODUCTION INDUSTRY GROUP LEATHER IMPORTS FINISHED PRODUCT EXPENDITURE AUTOMOBILES COMMON MARKET HANDICRAFT LEATHER FOOTWEAR MARKET SEGMENTATION SURPLUSES LEATHER INDUSTRY INTERNATIONAL LEATHER DOMESTIC MARKETS INTERNATIONAL TRADE FOOTWEAR INDUSTRY SHOE INDUSTRY FAIRS TURNOVER VALUE COMPETITIVENESS RETAIL STORES LEATHER DEMAND SHOES FOOTWEAR EXPORT MARKET POSITION RETAIL STORE LEATHER WALLETS INTERMEDIATE GOODS CANVAS SOLES CHEAP PRODUCTS TEXTILE SALE MARKET ACCESS TO MARKETS LEATHER PRODUCTS SUPPLY CHAIN MARKET SEGMENTS BIDDING LEATHER INDUSTRIES TOE PRODUCTS MARKET FOOTWEAR CLOTHING LEATHER HANDBAG SUPPLY CHAINS MARKET SHARE INTERNATIONAL MARKET LEATHER BAGS COMPETITIVE ADVANTAGE SUPPLY PURCHASING TANNERIES SANDALS MARKET DEMAND PRODUCT MARKETS MARKETPLACE CHEMICAL FINISHING MARKET TESTING INVESTMENTS HIDES SKINS FINISHED LEATHER WHOLESALERS SUPPLIERS LEATHER GOODS APPAREL EXTERNAL MARKETS HIDES SHEETS SEWING INTERNATIONAL MARKETS PRICES SPREAD SKINS MIDDLEMEN BAGS LEATHER GOODS INDUSTRY COMPETITION
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World Bank, Washington, DC
Africa | Kenya
2015-10-19T20:44:42Z | 2015-10-19T20:44:42Z | 2015-06

In 2014, Kenya’s Ministry of Industrialization requested technical assistance from the World Bank to conduct competitiveness assessments and develop competitiveness strategies for four key industries: textiles and apparel, food processing, furniture, and leather and leather products. In the context of Kenya’s long-term vision to become an industrialized middle-income country by 2030, its leather and leather products sector offers an important opportunity for industrialization and diversification of exports. The development of the sector involves improving the raw material base (especially the quality of hides and skins), boosting the tanning subsector, producing leather goods, and marketing. Key strategic questions about the leather industry include: what is the status of development of the industry, what are the most critical competitiveness challenges and opportunities, what are the most are promising leather products that Kenya should focus on moving forward, and how can support be increased to value addition and exports by upgrading production processes, technology, marketing, and branding of leather products. The basic research methodology followed a standard approach of gathering existing reports and data, and interviewing a wide range of local and international experts. To increase the competitiveness of the leather industry and accomplish the product market objectives, strategies, and actions are recommended in this report and grouped according to a framework, which consists of three key strategies: promote the dynamic restructuring of the leather industry; increase access to markets and induce greater demand for Kenyan leather and leather products; and build quality and standards.

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