This study examines the role of non-governmental organisations (NGOs) in shaping health reporting in Tanzania. Drawing on in-depth interviews with representatives from NGOs cited in HIV/AIDS-related stories published in the Tanzanian newspapers, the Daily News and The Guardian, the analysis focuses on financial incentives and resources committed by NGOs to foster c...

HIV is still one of the biggest public health challenges in Tanzania. The media play an important role in keeping the public updated about this issue. Aids' invasive traits and infectious viruses have been systematically metaphorised to communicate complex information in simple terms over the past three decades. Even though metaphors are present in our everyday spe...