The research on which this article is based reports the extent to which political advertising on television commodifies politics in South Africa. Thus, this paper illustrates the commodification process of political advertising on television during the 2009 general elections. A critical political economy of political advertising and an inductive thematic content an...

The research on which this article is based reports the extent to which political advertising on television commodifies politics in South Africa. Thus, this paper illustrates the commodification process of political advertising on television during the 2009 general elections. A critical political economy of political advertising and an inductive thematic content an...