The technological constraints of the mobile phone gave rise to a texting (SMS) language with very distinctive linguistic features. This study examines whether SMS Afrikaans could be employed as language of advertising in the print media. Drawing on the Communication Accommodation Theory by Howard Giles (Gallois, Ogay and Giles 2005: 131) and the theoretical model o...

The technological constraints of the mobile phone gave rise to a texting (SMS) language with very distinctive linguistic features. This study examines whether SMS Afrikaans could be employed as language of advertising in the print media. Drawing on the Communication Accommodation Theory by Howard Giles (Gallois, Ogay and Giles 2005: 131) and the theoretical model o...