Between a one-month period (11 June and 10 July 2010), the Republic of South Africa (RSA) successfully hosted the 2010 Federation Internationale de Football Association (FIFA2010) World Cup. This paper contributes to the post- World Cup discourse of the impacts of the mega sporting event on business development in South Africa in particular, and in Africa in genera...

The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres (ecotourism, leisure tourism, medical tourism, etc.) is, and will for the...