Taking into account the image and narrative analysis akin to film studies, as well as discourse as per the long-standing tradition of print analysis, this article suggests a dedicated triadic multimodal methodological approach for television news analysis. The precise methodology for best practice qualitative text analysis is as yet poorly defined (Macnamara 2005, ...

Taking into account the image and narrative analysis akin to film studies, as well as discourse as per the long-standing tradition of print analysis, this article suggests a dedicated triadic multimodal methodological approach for television news analysis. The precise methodology for best practice qualitative text analysis is as yet poorly defined (Macnamara 2005, ...