The non-consumptive value of selected marine species at Table Mountain National Park: An exploratory study

Abstract

This exploratory study aimed to determine firstly the non-consumptive value of five marine species (whales, the Great White shark, penguins, dolphins and seals) and secondly the socio-demographic and behavioural variables that influence willingness to pay to see these species. This was achieved by means of a structured questionnaire survey conducted at Table Mountain National Park, the largest urban national park in South Africa. The data consisted of 319 fully-completed questionnaires. These were analysed using factor analyses and Ordinary Least Squares (OLS) regression analysis. The results showed that the variables influencing willingness to pay differed from species to species, with the largest differences being found in behavioural rather than socio-demographic variables. In showing how much respondents were willing to pay to see the various species and which species they preferred, the results also highlighted the non-consumptive value of the species.