Publications & Research :: Brief
The Jipange KuSave Experiment in Kenya
ACCOUNT MANAGEMENT ACCOUNTING BALANCE SHEET BANK ACCOUNTS BLOG BUSINESS MODEL CLIENT BASE COMMERCIAL BANK COMPANY CREDIT COOPERATIVE CUSTOMER EXPERIENCE CUSTOMIZATION DEFAULTS DEPENDENTS DEPOSIT DEPOSIT-TAKING INSTITUTION DISBURSEMENT FINANCES FINANCIAL CONSTRAINTS FINANCIAL INSTITUTION FINANCIAL PRODUCT FINANCIAL PRODUCTS FINANCIAL SECTOR FINANCIAL SERVICES FINANCIAL SUPPORT INCOME INNOVATION INNOVATIONS JURISDICTIONS LICENSE LIQUIDITY LOAN LOAN AMOUNT LOANS FROM BANKS MANAGEMENT SYSTEM MASS MARKET MICROFINANCE MOBILE NETWORK MOBILE PHONE MOBILE PHONES NEGOTIATIONS PENALTY POWER PARITY PRIVACY PRODUCT DESIGN PRODUCT INNOVATION PURCHASING POWER RAPID GROWTH REGULATOR REPAYMENT REPAYMENT BEHAVIOR REPAYMENTS RETENTION RETURN SAVINGS SAVINGS ACCOUNT SITES SMALL LOANS TARGETS TRANSACTION TRANSACTION VOLUME USAGE LEVELS USERS VIABLE BUSINESS
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CGAP, Washington, DC
Africa | Kenya
2014-02-18T20:41:48Z | 2014-02-18T20:41:48Z | 2012-10
Two trends in financial inclusion that are widely discussed today are the development of savings products designed specifically for poor clients and the ability to deliver financial products over the mobile phone. P9 is a savings product that was developed and tested in Bangladesh to meet poor people's variable savings and credit needs. M-PESA is a mobile payments product that was launched and scaled up in Kenya to enable the mass market to move money more easily. This Brief highlights the experience of Jipange KuSave, the mobile version of P9 designed to work over the M-PESA system.
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