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Journal article

Local poultry farmers' media use, access and understanding of highly pathogenic avian influenza communication materials in Nigeria


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Utilisation des organes de communication des aviculteurs locaux, acquisition et compréhension des matériels de communication sur la grippe aviaire hautement pathogène au Nigéria
AUC Library
Africa | Western Africa

A two stage household based cluster sampling was conducted in Kaduna State to investigate local poultry farmers' media use, access and understanding to highly pathogenic avian influenza educational materials. Radio and television were appropriate channels for information dissemination to farmers. Television was better at articulating highly pathogenic avian influenza risk perception among farmers. National and State radios and televisions were preferred stations with news .and agricultural programs being favourites. Farmers listened to radio in the morning and evening but watch television in the evening. Publication readership was low though farmers look at billboards and posters. Posters pictures were important in attracting farmers' attention. Road junctions, churches, schools and mosques were identified as appropriate locations for placing posters. Radio was an important source of highly pathogenic avian influenza information to farmers though television coverage was poor. High...


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