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African Union Department of Trade and industry
Addis Ababa
Burkina Faso | Africa | Northern Africa | Ethiopia | Southern Africa | Uganda | Western Africa | Central Africa | Eastern Africa
356pp. ill

The services sector contributes almost half of the African continent’s economic output, and it has been growing at about twice the world’s average, signifying its transformative potential for the entire continent. This volume is a compendium of five case studies of successful services exports in Africa. It highlights Air Transport Services in Ethiopia, Banking Services in Nigeria, Business Processing Outsourcing/ICT Services in Senegal, Cultural Services in Burkina Faso, and Higher Education Services in Uganda. The studies are an examination of possible best practices in services exports on the continent, as seen from the suppliers’ point view, with a review of the role of government policy and other factors that may have shaped their success. The countries and sectors were selected on the basis of their service sector performance. In some cases (such as for Cultural Services in Burkina Faso), we have looked for non-traditional service sectors, especially where the private sector’s role in exploring the foreign market has been a critical success factor. Policy makers will find in this volume a gold mine of effective strategies that can be valuable in stimulating their services exports. Services firms can also learn from these case studies, while researchers and students can benefit from a trove of information to further stimulate research on African trade in services. Further, this compendium clearly demonstrates how public-private partnerships are critical to the growth of the services sector. The studies find that most of the services exports from African Union members at present go to the regional market but some African countries have already diversified beyond the continent. In addition, they find that while certain initial factors have been key to the competitiveness of services sectors, supportive government policies and a conducive business-enabling environment have also been critical to their growth. This report concludes that the services sector has the potential to become a significant driver of sustained economic growth and structural transformation in Africa. This is a very important finding in light of our Agenda 2063 aspirations. This publication is timely as the continent advances on the negotiations of the Continental Free Trade Area, which is also looking at liberalizing the continent’s services sector. I am confident that this publication will be a successful and positive contribution to the literature in this critical but often overlooked area of the continent’s economic structure. H.E. Mrs. Fatima Haram Acyl Commissioner, Department of Trade and Industry December


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